Safety Moments. Small Actions, Big Impact.
Quick, focused safety briefings at the start of meetings may seem trivial, yet they are powerful gestures for reinforcing a culture of safety.

"We are what we repeatedly do. Excellence, then, is not an act, but a habit."
— Aristotle
The idea that small actions can have a big impact is a recurring theme at TrueMomentum Safety. It is our guiding principle: small but mighty. There's an underlying belief that you should sweat the small stuff, as small, consistent actions can create outsized results. They usually require minimal effort, are cost-neutral, and can ripple across teams and culture. So why not?
The Challenge: Why Safety Moments Seem Trivial
Organizations often struggle to make Safety Moments meaningful. When done poorly, they become superficial, disconnected from real work, or poorly timed. Common pitfalls include:
- Rushed delivery: Teams hear the words, but the message doesn't stick.
- Irrelevant content: Safety tips unrelated to current operations feel disconnected and fail to engage participants.
- Poor timing: End-of-meeting moments or interruptions reduce attention and focus.
When these and other challenges arise, engagement drops, behaviors don't change, and culture-building efforts fall flat.
The Opportunity: Why Small, Intentional Briefings Matter
A five-minute Safety Moment, consistently executed, can spark engagement, influence culture positively, and encourage proactive behavior. Done intentionally, these brief moments:
- Identify risks and near misses that may not be well known by the audience
- Reinforce safe behaviors through repetition, keeping safety top-of-mind
- Strengthen trust by demonstrating that safety matters
The goal is to Connect, Reflect, and Inspire, shifting perspectives and building habits that ripple across those present, and eventually, throughout the entire organization.
The How: Making Moments Meaningful
To Connect, Reflect, and Inspire, this approach makes Safety Moments simple, focused, and relatable:
- Keep it relevant: Select a topic that is personal or work-related, tied to current operations, recent incidents, seasonal hazards, or near misses. When the content feels real and immediately applicable, people pay attention.
- Be concise but impactful: Outline the topic and note one key insight. Limit each moment to 5 minutes maximum—short briefings maintain focus and deliver clear takeaways. The goal is to inspire action, along with awareness.
- Engage those present: Greet warmly to set a positive tone. Reflect on the topic and highlight safe behaviors or lessons learned to capture and hold attention.
- Highlight a key insight: Leave a memorable takeaway that reinforces why it matters. Make it actionable or sharable so people can apply it immediately or pass it along to others.
Practical Examples of Effective Safety Moments
- Shift huddles: Start the day with a brief Safety Moment about a recent near-miss or an upcoming task-specific risk.
- Business reviews: Open monthly or quarterly reviews by highlighting safety performance trends or celebrating proactive safety behaviors.
- Project kickoff meetings: Begin with a Safety Moment about project-specific hazards or lessons learned from similar past projects.
- Client performance reviews: Use a Safety Moment to discuss shared safety commitments, recent incidents, or collaborative safety improvements.
- Cross-functional team meetings: Invite participants from different departments to share unique safety perspectives or observations from their areas.
Each of these examples reinforces the principle that safety crosses all boundaries. Whether it's a shift huddle, business review, project kickoff, client performance review, or cross-functional team meeting, Safety Moments are practical for embedding safe behaviors and strengthening team connections, not just obligations. And it only takes a few minutes. When done consistently, these brief moments become catalysts for engagement, alignment, and momentum.
Take Action Today: Turn Moments into Momentum
Schedule a five-minute Safety Moment at the start of your next meeting. You don't need a formal program to make a difference. Start this week:
- Connect. Tie the moment to current activities or recent observations.
- Reflect. Showcase risks, near misses, or safe practices.
- Inspire. Encourage others to lead future moments.
By consistently dedicating a small, focused portion of your meeting for a Safety Moment, you are engraining a habit. In due time, you cultivate a culture where safety is embedded in daily behavior, not just a topic in meetings.
Safer, by Design.
About the Author
Terri Willis is the founder of TrueMomentum Safety. She aspires to equip everyone in your organization to make safety a natural part of how they work. Terri's insights help teams turn safety challenges into real solutions, creating workplaces that are Safer, by Design. You can learn more on the about page.

